It doesn’t look like poo. It doesn’t smell like poo. It doesn’t feel like poo. Is it poo?

The Elephant Poo Poo Paper Company (yes, that’s the real name) manufactures collects elephant dung, and through the magical power of boiling the poo (which consists of several hundreds of pounds of straw and grains that have made their way through an elephants intestines), have created a series of journals, stationary, notecards and more.

The process is eerily simple: Collect the poo. Boil the poo. Dye the poo. Strain the poo. That doesn’t include all the work the elephant has to do, but you can figure that out on your own.

All so you can write on the poo and have fun showing everyone your poo book.

But really, it is a clever way to make use of well, poo. Check it out the POO for yourself. Hooray poo!